Effective docking of supply and demand to enhance the added value of Apple

In recent years, apple planting area in China increased significantly, contributing to increase production capacity is not small. As the old orchard is still in the process of large-scale transformation of the anvil, Apple still has growth potential. Judging from the domestic and international environment, China's apple industry will face stronger market competition.

 

The picture shows the apple

The scale of production continued to expand, and the level of yield improved steadily.

China's apple network (www.pingguo7.com) learned that in the past 10 years, China's apple growing area an average annual increase of 657,000 mu, an average annual growth rate of 2.1%; annual output increased by 1.86 million tons (more than the main producing country of Italy Italy 2013 total output), with an average annual growth rate of 5.9%. Due to technological progress and improvement of management level, the output growth rate is generally higher than that of the area expansion.

China's apple production mainly concentrated in the four major producing areas of the Bohai Bay, the Northwest Loess Plateau, the old course of the Yellow River and the southwest cool highlands. According to the cultivation area and the total output, the apple production area can be divided into the major apple-producing provinces, the major producing provinces of apple, the apple-producing provinces and the four provinces of the rare producing provinces. Among them, Shaanxi is the only major producing province with a planting area exceeding 10 million mu and a production volume exceeding 10 million tons.

2015 ~ 2016 season China's apple yield was 1.22 tons / mu, an increase of 1.6%, the continuation of the past five years, the overall level of yield steady upward trend. From 2010 to 2015, China's average annual growth rate of apple yields was 2.87%. Separately from the major producing provinces, the differences in yields of different producing areas are still relatively large. Among them, the yield of Xinjiang has more than doubled in the past five years. Yields in Gansu, Hebei and Shaanxi have all risen by more than 45%.

Regional distribution "westward" "North expansion", domestic Apple faces more competition in the market.

Since 2005, China's apple acreage has been increasing, with a net increase of 85.4 million mu, 1.362 million mu and 56.2 million mu, respectively, from 2009 to 2012. In 2010, the net profit of apple cultivation peaked in nearly 15 years with more than 5,000 yuan per mu. At the same time, net profit from apple cultivation is much higher than other bulk crops. As a result, under the existing cost-benefit pattern, although the purchase price of Apple declined in 2015 and the sales progress slowed down, the farmers' apples are more profitable and their planting will not be weakened. In the advantageous areas of the Loess Plateau, due to the limited use of slopes and mountains, the area under apple cultivation will continue to expand in the next three years.

The planting area of apple grows rapidly throughout the country, and the trend of "moving northward" and "expanding northward" continues. In 2015, the area of newly-added apple orchards nationwide was 71,000 hectares, an increase of 17,400 hectares over the same period of last year. Among them, the newly increased orchards in the Loess Plateau and the Bohai Rim Advantageous Areas were 43,900 hectares and 21,000 hectares respectively, accounting for 62.71% and 30.00% of the newly added orchards nationwide respectively. The major producing orchards in Shaanxi, Gansu and Liaoning in the major producing provinces are larger in size, accounting for 30,000 hectares, 13,200 hectares and 10,500 hectares, respectively. The planting area of apple in the areas around the Bohai Bay basically maintained a dynamic balance; the planted area of the Loess Plateau increased rapidly and the industrial layout would continue to expand to high altitude areas.

Since 2003, with the continuous improvement of apple cultivation technology and continuous expansion of area, the output of apple in our country has continued to grow. At the same time, due to the improvement of comprehensive management of orchards, orchards increased investment in technological progress and efficiency, the growth rate of apple yields higher than the growth rate of apple acreage. Some dominant producing areas of apple due to the unique flavor, high quality, the purchase price up to non-dominant producing areas of 2 to 3 times.

The world's apple production will show a growing trend. Brazil, Chile, Argentina and other emerging countries as emerging fruit production, as well as the United States, the European Union and other traditional apple producing power, has been the export of Chinese apples to form a strong competition. The export of apples from the world requires higher quality and safety of products. Many countries set up green trade barriers to protect the domestic apple industry. However, the output of apples in China is relatively low. The export is overly dependent on the price and cost advantages and will form a large export of apples to China Impact. Especially with the increase of apple production cost in China, the competitiveness based on the traditional price and cost advantages will be weaker. At the same time, the import of fruits in China surged. Imported fruits showed rapid growth of imports due to differences in their varieties, seasonal contrasts and price advantages under the help of bilateral trade agreements, bilateral trade cooperation and the growth of purchasing power of residents in China. China's apple industry will face more competition in the market.

Play a market role, improve the farmers involved in the acquisition pricing power, the development of differentiated competitive advantage.

China's apple industry is still in the transformation stage of large-scale old orchard anvil, capacity still has growth potential, the overall balance of supply and demand of apple a slight surplus. From the perspective of structural layout, China's late-maturing Fuji species account for 76% to 80% of the total planted area, with very few cultivated areas of early-maturing varieties. However, due to the price difference between fresh apples and precocious varieties, mainly processed by Fuji, apple varieties are not cultivated. In addition, the gap between apple production and other crop production in non-dominant producing areas is not conducive to the de-capacity production in non-dominant producing areas. The government can formulate supportive policies from the overall situation and economic efficiency of fruit supply by reducing the policy support for simply expanding output and large variety, focusing on supporting high-efficient and high-quality producing areas and giving play to the market's own regulatory role to gradually achieve structural and layout optimization. In addition, our country has a vast territory, a large number of apple varieties, and the conditions for developing regional varieties and industries. We should support the development of varieties and industries with regional characteristics.

Although there is already a system of agricultural technology extension in towns and villages throughout our country, there still exist problems of mismatch and failure in time because of the system and mechanism issues and the technical services of extension agencies within the system and the needs of farmers. We can explore and copy the models of land management and technical services suitable for the resource endowments and production features of different places and support agricultural science and technology enterprises in providing paid technical services and supporting various forms of social services such as technical advice, service purchase, custody and purchase of agricultural materials. Fruit farmers to save technology and advice to collect the cost of consulting. Support farmer cooperatives to carry out large-scale harvesting, sorting and selling activities, reduce post-natal losses and increase the ability of farmers to participate in the pricing of acquisitions. Gradually establish a standardized, orderly and economic social technology service system.

(Source: Farmers Daily) 【Original Topic: Effective Supply and Demand Docking Enhance Apple Value Added】